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Overall Features |
Version 8 for ASP.NET/ SQL |
Version 4 for ASP/ SQL |
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Geo-Targeting by
Country, US State, Canadian Province, and US
Metropolitan Areas |
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Browser and
Operating System Campaign Targeting |
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Targeting by
Primary Browser language |
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Demographic/Profile targeting |
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Support for
Tooltip Type Ads |
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Optimization
feature for high-traffic sites |
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Easy-to-use
web-based
interface for administration and reporting. |
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Supports an
unlimited number of Advertisers, Banners, Campaigns, and
Zones. |
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FREE
Installation. |
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FREE technical
support. |
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Microsoft Platform |
ASP.NET
2.0 |
ASP |
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Records Impressions
(Views) and Clicks on each banner for
each Advertiser, Banner, Campaign, Zone, Site
and Day. |
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Option to
specify the number of hours in which a click must be
unique. This eliminates the artificial clicks from
spiders which may click the same ad over and over. |
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Supports several
different types of ad tags for ASP, ASPX, and non-ASP pages
such as html, etc.
Also capable of serving ads to remote servers using the
JavaScript ad tags. |
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Supports multiple
web sites through a single installation. |
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Option
to create user accounts. User access can be limited to
Advertisers, Banners, Campaigns, Zones or
Reports and Sites. |
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ROI/CPA
tracking feature. ROI (return on
investment)/CPA (Cost Per Acquisition) is "the bottom line" on how
successful an ad or campaign was in terms of what the
returns (generally sales revenue) were for the money
expended (invested). |
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Uses stored
procedures for optimized speed. |
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Supports a
frequency cap option to limit the number of times a banner
is displayed to the same visitor. The session length
can be varied for each campaign. |
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Spider,
Robot and Search Engine detection. |
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Advertiser Features |
Version 8 for ASP.NET/ SQL |
Version 4 for ASP/ SQL |
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Advertisers have web
access to real-time reports for their specific
campaigns. |
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Includes
an option for advertisers to purchase advertising. You
should only use this option if you have an SSL certificate
for your web site. When the advertiser makes a purchase
they are automatically inserted into the database as an
advertiser. |
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Enhanced
advertiser login area. Advertiser can display their company logo on all reports.
Advertisers can also edit their email delivery options for
email reports as well as view all their current banners. |
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Banner Features |
Version 8 for ASP.NET/ SQL |
Version 4 for ASP/ SQL |
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Option to launch
a new browser when user clicks an ad, making it simple for
them to return to your site. |
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Support for display
of text underneath banner ad and when mouse is
hovered over ad. |
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Support for 3rd
party code, Rich Media Ads, FLASH banners, and third-party ad agency
code such as FlyCast, BurstMedia, etc. Please note
that third-party code that uses the ILAYER cannot be
served without removing the ILAYER portion. |
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Includes advanced
file upload feature. Simply browse an
image on your local computer and upload the
banner at the click of a button. |
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Includes option to
add Floating Ads and Transition Ads |
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Includes
Flash code
generator for adding flash banners. Also
includes the ability to track clicks in flash
banners. |
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Includes wizard for
adding Popup/ Pop Under advertisements |
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Supports templates
for defining flash ads, floating ads, and
transition ads |
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Option to hide
Target URL's for banner ads. |
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Campaign Features |
Version 8 for ASP.NET/ SQL |
Version 4 for ASP/ SQL |
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Campaigns can be
set to expire based on the number of impressions,
click-through or date. |
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Individual
banners can be shown on any day of the week, and during
any period of time. For example, you might show a
specific banner Monday-Friday between 9AM-5PM. |
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Includes support
for an unlimited number of default campaigns. 1
default campaign can be assigned to each zone.
Default campaigns can be of any size. |
Unlimited per zone |
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Includes a
smoothing algorithm to
equally distribute impressions by day over
the campaign flight dates. For example, if an
advertiser purchases 30,000 impressions to be delivered
over 30 days, Ban Man Pro will deliver 1000
impressions/day. |
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Includes option to
evenly spread remaining impressions over
remaining time. This uses a more
normalized distribution so days with higher
traffic serve a higher number of impressions for
the campaign. |
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Includes
Keyword
option to call campaigns by keyword. This is useful
for search engines which sell advertising based on search
words. Keywords can be fuzzy matches or exact match
keywords. Click here
for more details on keyword campaign selection. |
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Automated
removal of expired campaigns: Includes an option to
automatically removed expired campaigns from all zones. |
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Option to reset
stats for a particular campaign. |
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Option
to place a campaign on hold without removing it from the
zones. |
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Zone Features |
Version 8 for ASP.NET/ SQL |
Version 4 for ASP/ SQL |
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Empty zones can
be setup to immediately begin tracking impressions on
pages where you anticipate selling ad space. |
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Includes "Sponsorship
ad tags" that allow
you to display all campaigns in a zone and rotate them up
the page. The number of campaigns displayed can be limited
by setting the Total number in the ad tags. The banners
rotate up the page with each refresh. |
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Multiple campaign
weightings systems for easy campaign delivery. Campaigns can be weighted within each
zone using a 1-100 weighting system, 1-1000, a relative
system, or an ad sequencing system. The relative and
sequencing systems ensure paid ads will
always be shown.
More
information on campaign weightings. |
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Option to specify a
zone background color for IFRAME ad tags. |
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Option to
automatically load a new ad every X seconds. |
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Reporting Features |
Version 8 for ASP.NET/ SQL |
Version 4 for ASP/ SQL |
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Provides
advanced real-time reporting options for both you and the
advertiser. Reports can be viewed as
HTML or exported to EXCEL. Reports can be broken
down by Site, Advertiser, Banner, Campaign,
Zone, and Date. |
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Option to
breakdown reports by Country |
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Automatic daily
and weekly email reports available to both the administrator and
advertisers. Version 5 reports are sent in HTML
format. |
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Option to select
which reports are available to your advertisers. |
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Displays a bar chart
of impressions in the past 7 days. |
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Full sorting
capabilities on all reports. |
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Option to email a
report after it has been created |
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Display a chart of
impressions/clicks by day for any period |
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