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Ban
Man Pro™ uses an intuitive approach for organizing Advertiser,
Banners, Campaigns, and Zones. We have termed this the A-B-C-Z
approach.
Advertisers
includes all information about the advertiser including: company
name, description, web site, contact, contact's email, login
name/password for viewing statistics, address, telephone, and
fax information.
Banners are
assigned to each advertiser. An unlimited number of
banners can be specified for each advertiser and this includes
information such as: banner ad description, target URL,
image URL, text to display when mouse is hovered over image,
height, width, border, alignment, optional text to display
underneath, and whether or not to launch a new instance of the
browser when the banner is clicked.
Campaigns are
simply a group of banners specific to an advertiser. A
campaign includes the following information:
campaign name, advertiser, included banners, banner weighting,
start/end date, type of campaign (Flat Rate, CPM, or Per Click),
quantity purchased by advertiser, cost, days of week to display
campaign, and daily start/end time.
Zones are a
group of campaigns. Typically zones are created for
the various pages throughout your web site. For
example, you might have a Homepage Zone, Product Page
Zone, etc. Multiple campaigns can be assigned to
each zone and weighted differently. Zone information
includes description, page URL, mode (Server Side Include or
HTML), and campaigns along with their weighting.
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