In some cases advertisers complain
that ads served through Ban Man Pro using Double Click tags
result in impressions and click discrepancies.
First, verify that you have
used the proper Double Click tags that allow you to track the
clicks in both Double Click and Ban Man Pro.
Click here for those
Next, the primary reason for
discrepancies is the case where Double Click is filtering out
Spiders/Bots yet you have not turned on that feature in Ban Man
Pro. For more information on the Ban
Man Pro Spider/Bot detection option please click here. If
you have not enabled the Ban Man Pro option to detect and
filter spiders and bots, they can cause huge discrepancies.
The reason is the click from the spider or bot is recorded
in Ban Man Pro but not recorded in Double Click. This
will result in Higher impressions and clicks in Ban Man Pro.
impression discrepancies are mostly due to browser caching, ad
blockers and Spiders/bots.
browser caching, our software uses a Document.Write statement to
write the ad tags to the browser. This causes the browser to
call a new ad each time the person hits a new page or hits back
in their browser. Because the DoubleClick tags are not using a
back, ours serves up their ad tags yet the browser never calls
double click. This results in our impressions being higher.
The second cause is ad blockers. DoubleClick is far more widely
known then us and this results in our ad tags not being blocked,
we then serve up their ad tags which are recognized by the ad
blocker and then blocked. This too causes our stats to be
the Spiders/Bots issue is the same as clicks and by turning on
the option the impression stats will come closer to matching
Double Click. There will likely still be impression
discrepancies due to browser caching and ad blockers but how
much is unknown until you implement the spider option. Once you
do implement and know the discrepancy difference then you will
need to over serve the campaign in order to provide Double Click
and the advertiser with the required quantity.
Once additional thing that can cause a
disrepancy is if Double Click has implemented a frequency cap on
the campaign, or limited it to specific geographic locations.
If they have implemented such conditions you should place the
same restrictions on the campaign in Ban Man Pro.