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What ad tags should be
used in HTML emails? |
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Version 8.0 or Higher |
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Version 8.0 introduced a new type
of ad tags specifically for email marketing newsletters.
These ad tags do not use javascript, IFRAMES or any other tags
that would be blocked for security reasons. These tags use
a simple IMG SRC/HREF tag just like an ordinary image.
Rather than relying on cookies the view is stored in the
database to properly associate the click event.
This code will ONLY work if your
email marketing system supports embedding a unique number or a
completely random number that is unique to each and every
subscriber. You must replace ##SubscriberID####RND## with the
unique variable for your email marketing system. This code
serves images only and does not support flash or any other
advanced banner. ##SubscriberID####RND## must be numeric. All
zones must also be unique if placing multiple sets of ad tags in
the same email. If you are using
eNewsletter Pro as
your email marketing software, please use these two variables in
conjunction: ##SubscriberID####RND## to insert both the
SubscriberID and a random number.
To obtain the code, click Zones
then click the CODE link next to the zone of interest.
Then scroll down and look for "Email
Newsletter Code". |
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Version 7.0 and Earlier |
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In order to reach the largest
audience, you should use a static banner campaign in HTML
email messages. If you don't certain mail systems will
block the ad and replace it with their own ad. For
example, Yahoo and Hotmail will remove your ad and replace
it with one of their own. Also, certain mail clients
will not display the ad if you use the ad code at the zone
level because the security settings prevent it from
displaying IFRAME and Javascript tags.
How do I create a Static
Campaign?
- Click the Add New button
at the campaign level.
- Now select the Advertiser
and a campaign type of Static Banner. Click next.
- Complete the remaining
campaign fields then click the Insert button.
- Now view the list of
campaigns and click the code
button next to the static banner campaign.
- Now copy and paste the ad
tags and use them in your HTML newsletter.
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